1. Entrepreneurial Vision: Life Tech embodies the essence of entrepreneurship—transforming local resources and talent into a global brand while empowering its community. Its commitment to human potential and sustainability stands out as a defining feature.
2. Community-Centered Growth: Life Tech started on 2009.It has made a new brand named “ Crafti ” It has very good growth for its dedication to community development, providing livelihoods, and preserving cultural heritage.
3. Revival of its products: Crafti has breathed new life into the ancient Bengali art. This tradition, once a symbol of comfort and elegance, now thrives as a globally recognized craft.
4. Sustainability and Innovation: Using natural fibers and recycled materials like garment waste, jute, yarn, and rope, Crafti creates eco-friendly, affordable rugs and carpets. This approach not only meets modern environmental standards but also caters to low-income customers worldwide.
5. Social Responsibility: Crafti reinvests its earnings to benefit both the organization and the community, ensuring a balanced and sustainable growth model. This dual focus underscores its dedication to human wellbeing.
6. Customer-Centric Philosophy: Crafti attributes its success to its customers, emphasizing their role in refining and defining the brand. Its commitment to continuous improvement and long-term relationships is a cornerstone of its business ethos.
This success story is a testament to how vision, resilience, and community spirit can transform a near-lost tradition into a thriving global enterprise while staying true to its roots. As a brand “ Crafti ” is not just a business—it's a movement that weaves together heritage, sustainability, and progress.